When Cindy Mesaross pregnancy ran long, labor was induced and the baby suddenly began to bleed out from a rare and often undiagnosed condition. Fast action and an immediate blood transfusion saved baby Julia, and now she is a vibrant and vivacious toddler. This story highlights the emergency nature of many blood transfusion situations and why it is very often blood on the shelves that saves lives. This blood donation advocacy video was produced by In The Telling with educational funding from Johnson & Johnson.